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University of Greater Manchester

BSc (Hons) Business and Marketing

Course overview

The BSc Business and Marketing combines commercial awareness with creative and analytical thinking. Students build a grounding in business principles while studying marketing communications, consumer behaviour, business finance, digital marketing and strategic management. The course is designed to develop communication, problem-solving, teamwork and leadership skills for careers across marketing, business development and entrepreneurial ventures.

Entry requirements

Standard entry requires 104 UCAS points for the three-year degree, with any Level 3 subjects accepted. Applicants should also have five GCSEs at grade C/4 or above, including English and Mathematics. Foundation-year entry requires 48 UCAS points. Applicants with International or EU qualifications need IELTS 6.0 or equivalent with at least 5.5 in all bands.

Modules

  • Communication Skills20 credits
  • Data Skills20 credits
  • Professional Development Skills20 credits
  • Research Skills20 credits

Career prospects

UGM Manchester lists potential career paths including Marketing Manager, Business Development Executive, Digital Marketing Specialist, Brand Strategist, Market Research Analyst, Public Relations Officer, Social Media Manager, Sales Manager, Content Marketing Strategist, Advertising Executive, Customer Relationship Manager, E-commerce Specialist, Event Marketing Coordinator, Business Consultant and Product Manager.

Teaching and assessment

Teaching uses lectures, seminars, discussion groups, tutorials, workshops, practical scenarios, case studies, guest lectures and guided independent study. Assessment includes exams, essays, reports, presentations, portfolios, coursework, in-class tests, assignments, projects and the major project.

Campus locations

UGM Manchester

Base Building, Greenheys Lane, Manchester M15 6LR

Fees and funding

UGM Manchester lists 2026/27 annual fees of £9,790 per year for the three-year degree and a 2026/27 foundation-year fee of £5,760. The listed total is £29,370 for the three-year route and £35,130 for the foundation route.

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