Victoria College Arts and Design
BSc (Hons) Digital Marketing with Foundation Year
Course overview
This course is designed to develop your knowledge, skills, and experience by combining creative elements with digital techniques, where you will prepare for a dynamic career by learning to blend creativity with data-driven decision-making, all with a focus on customer satisfaction.
Entry requirements
Standard Entry Requirements
Applicants should have at least one of the stated UK/international qualifications or their equivalent.
Qualifications accepted:
- Three A levels, grade C or above
- Three vocational A levels, grade C or above
- Level three Extended Diploma, grade MMM or above
- National Diploma, grade DD or above
- Advanced Diploma, grade C or above
- International Baccalaureate, 24 points or above
VCAD fully supports T Levels as a new pathway to university study and will accept the relevant UCAS Tariff points for T Levels across all courses.
English Language Requirements
Students should possess a minimum of five GCSEs at grade C/4 or higher (which includes English) or an equivalent qualification.
Modules
- Social Media30 credits
- UX and App Prototyping30 credits
- Professional Life Practice30 credits
- Work-Based Learning30 credits
Career prospects
The course is designed for students wishing to pursue careers in:
- Business Start-up
- Marketing/Digital Marketing
- Branding
- E-commerce
- Buying
- Business Analysis
- HR
- Finance
The course equips students with the skills to engage in various digital marketing roles, from campaign planning to strategy execution and digital media management.
Teaching and assessment
The assessment strategy aims to fulfill the learning outcomes by combining traditional assessment types with a variety of authentic assessments which allow students to progressively develop their skills throughout the four years of the programme.
Formative assessment and feedback is a key part of the programme’s strategy. These will allow students to practise new tasks and receive regular feedback, to give them guidance and confidence to perform well for their summative assessments. These could include presentations, work-related projects, group-work, computer-based simulations, essays, videos, and business reports.
Campus locations
Wellington House
39-41 Piccadilly, Manchester, M1 1LQ
London Borough
56 Tabard St, Southwark, London, SE1 4LG
Fees and funding
Home (UK): £9,250 / Year
The fees above are for the 2026/27 academic year but may be subject to change following any announcements by the UK Government (approved by Parliament) regarding maximum Undergraduate tuition fee caps for 2026/27.
In addition, VCAD reserves the right to increase all full-time and part-time Undergraduate tuition fees mid-course, in line with any further inflationary increase in the Government tuition fee cap which is approved by Parliament. VCAD will publish information about any changes to tuition fees on its website.
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