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Anglia Ruskin University London (ARUL)

BSc (Hons) Digital Marketing and Management

Course overview

At ARU London, we realise that the marketing function of an organisation is a dynamic, creative, and fast-moving process. This course's syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour, and digital marketing. The course is accredited by The Chartered Institute of Marketing (CIM), aligning what you learn with industry standards and offering you access to the CIM Marketing Club.

Entry requirements

Standard Entry Requirements

ARU London's standard offer is 96 UCAS tariff points from 3 A Levels, e.g. BCC.

Alternatively, ARU London asks for:

  • Irish Leaving Certificate: BBCCC
  • Scottish Highers: BBCCC
  • BTEC Level 3 Extended Diploma: DMM in a business-related subject
  • International Baccalaureate Diploma: 24 points

All applicants are required to have at least 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.

Foundation Year Entry Requirements

To apply for the foundation year, applicants must meet the following requirements:

  • 5 GCSEs at grade D, or grade 3, or above, including English and Maths
  • Evidence of two years post-GCSE study at Level 3. If you have achieved at least grade E in one A level, or equivalent, you are exempt from the two-year post-GCSE study requirement, but you still have to meet the GCSE requirements.

If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 5.5 (Academic level) or equivalent English Language qualification.

Modules

  • Research Skills10 credits
  • Data Skills10 credits
  • Professional Development10 credits
  • Communication Skills10 credits

Career prospects

The course will prepare you for a career in marketing management across various sectors such as FMCG, financial services, telecoms, and tourism. You might choose to specialise in areas like advertising and sponsorship, brand and product management, or digital marketing. Roles include:

  • Advertising Account Manager
  • Copywriter
  • Market Researcher
  • Marketing Executive
  • Media Planner or Buyer
  • Social Media Manager
  • Event Manager
  • Public Relations Account Manager
  • Product Manager

Graduates can also access further opportunities in postgraduate studies such as the MBA – International Marketing.

Teaching and assessment

We’ll assess your progress through a variety of methods including coursework, group assignments, activity-based assignments, and exams. You can expect to participate in ongoing problem-solving activities, projects, and presentations. You’ll also be able to access support material through ARU Virtual Learning Environment (VLE).

All assignments are designed with your career progression in mind and give you opportunities to develop and improve transferable skills employers look for.

Campus locations

Import and Export Buildings

2 Clove Crescent, Poplar, London, E14 2BE

Fees and funding

Fees, funding and start dates can change. The provider source was checked on 2026-08-17; confirm the latest position with the provider before applying.

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